RICCIA - Automatic Curling Styler
Create defined, salon-perfect curls in just 1–2 minutes with automatic ionic-ceramic heating.
Auto rotating curl
Ionic ceramic
3 heat settings
Ready in 1–2 min
RICCIA - Automatic Curling Styler
+1 more to complete another pair
Country
Note: Delivery time may vary by area, with slight delays in remote regions.
Pay in 3 interest-free payments
Orders are processed within 48 hours. Estimated delivery from dispatch: 2–5 days in the EU & UK, 3–7 days for the rest of Europe, 4–8 days in the US & Canada, and up to 12 days for the rest of the world. Full shipping details.
30 days to change your mind, plus a 1-year warranty on every RICCIA. Full returns & warranty details.
- Wash, blow-dry and detangle hair for the smoothest result.
- Long-press the power button and let it heat for 1–2 minutes.
- Select the temperature for your hair type.
- Take a strand no wider than 5cm (split thick hair into layers).
- Feed the strand into the chamber and hold for the recommended time.
- Repeat after about 20 seconds if the curl feels soft.
- Let the curl cool completely before combing, for longer-lasting definition.
- 1× RICCIA Automatic Curling Styler
- Massima Milano travel bag
- Power adapter matched to your country, included automatically
Fast Worldwide Shipping
30-Day Returns
1-Year Warranty
Ionic Ceramic Technology
1-Business-Day Support
One tool, salon-perfect curls
RICCIA automatically rotates and heats so you can create defined, long-lasting curls without the learning curve.
Auto-rotating chamber
Feed in a strand, the chamber does the curling.
Defined, lasting curls
Ionic ceramic heating for a smooth, frizz-free curl.
Ready when you are
Heats up in 1–2 minutes, so mornings stay quick.
See it in action
From flat to defined curls
Drag to see the RICCIA difference.
Before
After
The right setting for your hair
RICCIA adapts to your hair — from fine and soft to thick and textured.
Fine, soft hair
Gentle setting
170°C · hold 5–8s
Medium hair
Everyday curl definition
190°C · hold 8–10s
Thick hair
Stronger hold, longer-lasting curl
230°C · hold 10–13s
Want it to last longer?
Apply a little oil or elastin before styling for a longer-lasting curl.
Effortless routine
How to use RICCIA
Salon-perfect curls in a few simple steps.
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Consumer Tested
91%
reported longer-lasting curls after one use*
*Based on a consumer use test of 120 participants.
My curls actually hold all day now and it only takes a couple of minutes per section.
So much easier than a wand — you just feed the hair in and it does the rest.
Heats up fast and the curls look salon-done, not crispy or fried.
Frequently asked questions
Product
No — always start with clean, fully dry, detangled hair for the best curl and to avoid damage.
RICCIA offers 3 settings — 170°C, 190°C and 230°C. Lower heat for fine hair, higher for thick hair.
Yes — the 3 heat settings let you match RICCIA to fine, medium or thick hair.
Choosing the right temperature for your hair type and not holding the curl for longer than recommended keeps heat exposure minimal.
RICCIA's rotating chamber curls the hair for you — feed in a strand and hold, no wrist-twisting technique required.
Apply a little oil or elastin before styling, and let each curl cool fully before combing, for longer-lasting hold.
Shipping & returns
Orders are processed within 48 hours. Estimated delivery from dispatch: 2–5 days in the EU & UK, 3–7 days for the rest of Europe, 4–8 days in the US & Canada, and up to 12 days for the rest of the world. Shipping details.
We offer returns within 30 days of delivery. Returns & warranty details.
Every RICCIA comes with a 1-year warranty against manufacturing defects. If something's wrong on our end, we send a free replacement.
Complete your styling routine
Pair RICCIA with the rest of the Massima Milano collection — drying, straightening and volume, all covered.
RICCIA is an automatic ionic-ceramic curler with a rotating chamber that heats up in 1–2 minutes and creates defined curls with minimal damage. Designed for everyday styling, it takes the guesswork out of curling — for fine or thick hair alike.
| Model | Y-268 |
| Voltage | 110–220V |
| Power | 39W |
| Frequency | 50Hz |
| Heating element | PTC |
| Display | LCD °C / °F |
| Total length | ≈36cm |
| Warranty | 1 year |
Rated 4.8 / 5 based on 5,000+ reviews. Showing our 5-star reviews.
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