{"title":"The Collection","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:1b7efe73-516f-4841-96f7-25d25617238d-15\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:1b7efe73-516f-4841-96f7-25d25617238d-15\" data-turn-id-container=\"request-WEB:1b7efe73-516f-4841-96f7-25d25617238d-15\" data-testid=\"conversation-turn-30\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"fdc75c3b-11ed-4438-b9f0-0a6c4df30f23\" data-turn-start-message=\"true\" dir=\"auto\" data-message-model-slug=\"gpt-5-6-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"239\" data-is-last-node=\"\" data-is-only-node=\"\" class=\"PDq2pG_selectionAnchorContainer\"\u003eDiscover the complete Massima Milano collection, from professional styling tools to thoughtfully designed accessories and beauty essentials. Each piece combines refined design, effortless performance and our signature Italian elegance.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"lissa-portable-straightening-styler","title":"LISSA - Portable straightening styler","description":"\u003cp\u003e\u003cstrong\u003eSleek, straight hair — wherever you are.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLISSA by Massima Milano is a compact, portable straightener with fast-heating ceramic plates — perfect for quick touch-ups at home or on the go. Lightweight and travel-ready, with an automatic shut-off for extra peace of mind.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love LISSA\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCompact and portable — fits in any bag\u003c\/li\u003e\n\u003cli\u003eCeramic plates for even, hair-friendly heat\u003c\/li\u003e\n\u003cli\u003eFast heating, ready to use in seconds\u003c\/li\u003e\n\u003cli\u003eAutomatic shut-off for safety\u003c\/li\u003e\n\u003cli\u003ePremium Massima Milano design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eStart with clean, detangled hair.\u003c\/li\u003e\n\u003cli\u003ePower on and wait for the plates to reach temperature.\u003c\/li\u003e\n\u003cli\u003eTake thin sections for the smoothest result.\u003c\/li\u003e\n\u003cli\u003eGlide from roots to ends without stopping.\u003c\/li\u003e\n\u003cli\u003eRepeat on any stubborn sections if needed.\u003c\/li\u003e\n\u003cli\u003eLet it cool completely before storing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlates:\u003c\/strong\u003e Ceramic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Portable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafety:\u003c\/strong\u003e Automatic shut-off\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Massima Milano","offers":[{"title":"Default Title","offer_id":53784066064714,"sku":null,"price":65.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7887\/9050\/files\/3_97b9398a-984d-478d-a060-06804e8fec31.png?v=1784478794"},{"product_id":"vento-ultra-quiet-high-speed-hair-dryer","title":"VENTO - Ultra-Quiet High-Speed Hair Dryer","description":"\u003cp\u003e\u003cstrong\u003ePowerful drying, without the noise.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVENTO by Massima Milano is an ultra-quiet, high-speed hair dryer built for fast, professional-quality drying at home. It comes with three magnetic attachments — nozzle, diffuser and styler — so you can smooth, define curls or add shape, all with one tool.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love VENTO\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-speed motor for fast drying\u003c\/li\u003e\n\u003cli\u003eUltra-quiet operation\u003c\/li\u003e\n\u003cli\u003e3 magnetic attachments: nozzle, diffuser and styler\u003c\/li\u003e\n\u003cli\u003eIonic technology for a frizz-free, shiny finish\u003c\/li\u003e\n\u003cli\u003eCool shot to lock in your style\u003c\/li\u003e\n\u003cli\u003ePremium Massima Milano design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eTowel-dry hair to remove excess water.\u003c\/li\u003e\n\u003cli\u003eChoose your attachment: nozzle to smooth, diffuser for curls, styler to shape.\u003c\/li\u003e\n\u003cli\u003eSnap the attachment on until it clicks magnetically into place.\u003c\/li\u003e\n\u003cli\u003eSelect the heat and speed combination for your hair.\u003c\/li\u003e\n\u003cli\u003eDry section by section, working from roots to ends.\u003c\/li\u003e\n\u003cli\u003eFinish with the cool shot to set your style.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e High-speed hair dryer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 110–220V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttachments:\u003c\/strong\u003e Nozzle, diffuser, styler\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e Ionic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Massima Milano","offers":[{"title":"EU","offer_id":60853797683530,"sku":null,"price":125.0,"currency_code":"EUR","in_stock":true},{"title":"US","offer_id":62754149269834,"sku":null,"price":125.0,"currency_code":"EUR","in_stock":true},{"title":"UK","offer_id":62754149302602,"sku":null,"price":125.0,"currency_code":"EUR","in_stock":true},{"title":"AU","offer_id":62754149335370,"sku":null,"price":125.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7887\/9050\/files\/5_70536476-fef5-4aa2-9a4b-0efa338d5456.png?v=1784478794"},{"product_id":"aria-2-in-1-air-dryer-straightening-styler","title":"ARIA™ 2-in-1 Air Dryer \u0026 Straightening Styler","description":"\u003cp\u003e\u003cstrong\u003eDry, straighten and smooth your hair in one effortless routine.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eARIA™ by Massima Milano is a 2-in-1 air dryer and straightening styler designed to create sleek, polished, salon-inspired hair at home. It combines warm airflow with smoothing styling plates to help dry and smooth the hair as you style — reducing the need to switch between multiple tools.\u003c\/p\u003e\u003ch2\u003eWhy You'll Love ARIA™\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDry \u0026amp; straighten in one routine\u003c\/li\u003e\n\u003cli\u003eSmoother, more polished finish\u003c\/li\u003e\n\u003cli\u003eHelps reduce the look of frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eAdjustable temperature control\u003c\/li\u003e\n\u003cli\u003eDigital LCD display\u003c\/li\u003e\n\u003cli\u003eFast-heating performance\u003c\/li\u003e\n\u003cli\u003eOverheating protection\u003c\/li\u003e\n\u003cli\u003ePremium Massima Milano design\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eTowel-dry hair and remove excess water.\u003c\/li\u003e\n\u003cli\u003eDivide hair into small sections.\u003c\/li\u003e\n\u003cli\u003eSelect the desired temperature.\u003c\/li\u003e\n\u003cli\u003eGlide ARIA™ slowly from roots to ends.\u003c\/li\u003e\n\u003cli\u003eRepeat as needed for a smoother, more polished result.\u003c\/li\u003e\n\u003cli\u003eUse on dry hair to refresh and smooth your style when needed.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003eTechnical Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower:\u003c\/strong\u003e 1500W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTemperature range:\u003c\/strong\u003e 120–230°C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay:\u003c\/strong\u003e Digital LCD display\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyling surface:\u003c\/strong\u003e Ceramic \/ titanium smoothing plate technology\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower source:\u003c\/strong\u003e Corded electric\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCord length:\u003c\/strong\u003e 2.5m\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaged weight:\u003c\/strong\u003e 1 kg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackage dimensions:\u003c\/strong\u003e 29.5 × 23 × 7 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Massima Milano","offers":[{"title":"EU","offer_id":60857487884618,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"US","offer_id":62754151137610,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"UK","offer_id":62754151170378,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true},{"title":"AU","offer_id":62754151203146,"sku":null,"price":175.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7887\/9050\/files\/4_949aa4ce-21fa-4017-8d44-1e98267b7d8a.png?v=1784478793"},{"product_id":"magna-3-in-1-curl-dry-volume-styler","title":"MAGNA - 3-in-1 Curl, Dry \u0026 Volume Styler","description":"\u003cp\u003e\u003cstrong\u003eBlow-dry, style and add volume — in a single step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMAGNA by Massima Milano is a 3-in-1 hot-air styling brush that dries, smooths and volumizes in one motion. 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It heats up in just 1–2 minutes and creates defined, long-lasting curls with minimal heat damage — for fine or thick hair alike.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love RICCIA\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic rotating curl chamber\u003c\/li\u003e\n\u003cli\u003eIonic ceramic technology reduces frizz and static\u003c\/li\u003e\n\u003cli\u003e3 heat settings (170° \/ 190° \/ 230°C) for every hair type\u003c\/li\u003e\n\u003cli\u003eDigital LCD display, readable in °C or °F\u003c\/li\u003e\n\u003cli\u003eFast PTC heating, ready to use in 1–2 minutes\u003c\/li\u003e\n\u003cli\u003e360° swivel cord that never tangles\u003c\/li\u003e\n\u003cli\u003ePremium Massima Milano design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWash, blow-dry and detangle hair for the smoothest result.\u003c\/li\u003e\n\u003cli\u003eLong-press the power button and let it heat for 1–2 minutes.\u003c\/li\u003e\n\u003cli\u003eSelect the temperature for your hair type.\u003c\/li\u003e\n\u003cli\u003eTake a strand no wider than 5cm (split thick hair into layers).\u003c\/li\u003e\n\u003cli\u003eFeed the strand into the chamber and hold for the recommended time.\u003c\/li\u003e\n\u003cli\u003eLet the curl cool completely before combing, for longer-lasting definition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Y-268\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower:\u003c\/strong\u003e 39W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoltage:\u003c\/strong\u003e 110–220V\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrequency:\u003c\/strong\u003e 50Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeating element:\u003c\/strong\u003e PTC ceramic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay:\u003c\/strong\u003e Digital LCD (°C \/ °F)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTotal length:\u003c\/strong\u003e ≈ 36cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Massima Milano","offers":[{"title":"EU","offer_id":60857499287882,"sku":null,"price":75.0,"currency_code":"EUR","in_stock":true},{"title":"US","offer_id":62754153234762,"sku":null,"price":75.0,"currency_code":"EUR","in_stock":true},{"title":"UK","offer_id":62754153267530,"sku":null,"price":75.0,"currency_code":"EUR","in_stock":true},{"title":"AU","offer_id":62754153300298,"sku":null,"price":75.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7887\/9050\/files\/6_2b788c38-e2ca-49ea-a1d2-be22b57e8e28.png?v=1784478794"},{"product_id":"heatless-curl-set","title":"Heatless curl set- 4-piece heatless curls kit","description":"\u003cp\u003e\u003cstrong\u003eSoft, defined curls — without a single degree of heat.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Heatless Curl Set by Massima Milano is a 4-piece styling kit that shapes your hair while you rest. Wrap slightly damp hair around the flexible satin rod, secure it with the satin scrunchies and the claw clip, and wake up to soft waves, defined curls or natural-looking volume. The rod and scrunchies are finished in smooth satin that glides over the hair instead of gripping it, so strands don't tangle or snag — and because there's no direct heat, it's gentle enough for daily use.\u003c\/p\u003e\n\u003ch2\u003eWhy You'll Love the Heatless Curl Set\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCurls and waves with no heat — gentler on your hair\u003c\/li\u003e\n\u003cli\u003eSatin rod and scrunchies that won't tangle or snag strands\u003c\/li\u003e\n\u003cli\u003eFlexible, adjustable rod for curls full of natural movement\u003c\/li\u003e\n\u003cli\u003eWorks while you sleep — no styling time in the morning\u003c\/li\u003e\n\u003cli\u003eComplete 4-piece set: satin rod, 2 satin scrunchies and claw clip\u003c\/li\u003e\n\u003cli\u003eComfortable enough to wear overnight\u003c\/li\u003e\n\u003cli\u003eIdeal for frequent use in your styling routine\u003c\/li\u003e\n\u003cli\u003ePremium Massima Milano design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDetangle hair and keep it slightly damp, not dripping. Apply styling cream or mousse.\u003c\/li\u003e\n\u003cli\u003ePlace the rod over your head and hold it in place with the claw clip.\u003c\/li\u003e\n\u003cli\u003eSection hair and roll each strand around the rod, from ends to roots.\u003c\/li\u003e\n\u003cli\u003eSecure each side with the satin scrunchies.\u003c\/li\u003e\n\u003cli\u003eLeave in for several hours or overnight until fully dry.\u003c\/li\u003e\n\u003cli\u003eRemove gently, separate curls with your fingers, and finish with oil or hairspray for frizz control.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eTechnical Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet:\u003c\/strong\u003e 4 pieces — 1× satin curling rod, 2× satin scrunchies, 1× claw clip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Satin rod and scrunchies; transparent claw clip\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat:\u003c\/strong\u003e None — heatless styling\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair type:\u003c\/strong\u003e All hair types, best on slightly damp hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Hand wash satin pieces, air dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Massima Milano","offers":[{"title":"Default Title","offer_id":62709592949066,"sku":null,"price":29.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7887\/9050\/files\/7_139b4c8e-dcdd-4941-8557-12cab921ce1e.png?v=1784478795"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7887\/9050\/collections\/9100_1_3fbcf9ae-e112-443f-9247-16c74aa2d99c.jpg?v=1784479791","url":"https:\/\/massimamilano.com\/en-rs\/collections\/the-collection.oembed","provider":"Massima Milano","version":"1.0","type":"link"}